Rowling Along

Yesterday, Harry Potter author J. K. Rowling announced the title and brief synopsis of her first foray into more adult fiction. The Casual Vacancy
will be a darkly comic novel set in the seemingly idyllic British town of Pagford in which everything is not as idyllic as it seems.  It opens with the sudden death of a popular man whose unexpected demise shocks the town. The battle for his seat on the local council sets off “the biggest war the town has yet seen,” with rich people fighting poor, parents battling their teenagers, and wives in conflict with their husbands.

Given the juggernaut success that is the Harry Potter brand, I believe the world will be moderately interested to see if magic can strike again with a tale aimed at a more grown-up demographic. We have until September 27 to find out.  Since the Potter books were accepted by a large amount of adult readers as well as the target adolescent audience, I think the book will have a moderate amount of success.

Speaking of Mr. Potter, once again Warner Bros. is going for the jugular when it releases the Harry Potter Wizard’s Collection (Blu-ray / DVD Combo + UltraViolet Digital Copy) this fall.

If you have the $400.00 to throw around you can perhaps be mesmerized by the 31 disc set full of the obligatory bells and whistles contained in an attractive display box.  I suppose that if true collectors are willing to pony up the money, then whoever is behind these merchandising schemes will continue.